ALL ABOUT THE FREEMANS

They've kicked clutter to the gutter. Banned baby toys. And practically outlawed personal effects. Model homes look that way for very good reason, the Freemans remind us. Buyers don't buy bricks and mortar; they buy lifestyles. And houses don't sell; emotional experiences sell.

Whether on HGTV’s Secrets That Sell or Designed to Sell, in their books or when speaking in person, Donna & Shannon Freeman's no-holds barred approach and their combined 38 years experience transform audiences and clients into more sophisticated home sellers and buyers. Having established a thriving real estate business, the Freemans' expertise has led to industry awards and a fiercely loyal clientele. Both mother and daughter are simply passionate about making sure we all get the most out of our homes, both while we're living in them and when we decide to sell.

Story after story, the Freemans delight in showing how a minimal investment, allocated in the most judicious way, can both increase a home's value and vastly decrease the time spent on market. Guiding homeowners with a polished, often provocative style, a down-to-earth approachability and a healthy dose of humor, the Freemans inform, enlighten and entertain. By sharing their enthusiastic and frank insider's perspective, they're making all of us feel more at home with the process of buying and selling real estate.